In 2025, the ways of getting information about real estate in Thailand have radically changed. While offline exhibitions like the ones in Novosibirsk or Yekaterinburg were once popular, today they are obsolete and no longer held.
According to the Digital Economy Promotion Agency (DEPA), over 94% of foreign buyers from CIS countries receive information directly through digital channels, bypassing intermediaries and mass events.
Why Are Exhibitions No Longer Relevant?
- Geopolitics: lack of direct flights and financial links;
- Digitalization: clients prefer online consultations over booth visits;
- Trust: personal communication with a manager matters more than brochures;
- Efficiency: deals close in 7–14 days, without travel.
How Does Modern Client Interaction Work?
'My Thai Home' uses advanced technology to work with clients:
- Online consultations: video calls via Zoom, WhatsApp, Telegram;
- VR tours: 360° real-time viewing of apartments;
- Personal manager: fluent in Russian, English, Thai;
- Online Office: 24/7 access to documents, contracts, plans;
- Smart Alerts: notifications only on relevant properties.
What Has Replaced Exhibitions?
- Telegram channels: exclusive deals, market news;
- YouTube & TikTok: video tours, live walkthroughs, developer interviews;
- Webinars: online presentations of new projects;
- Metaverse Showroom: virtual showroom in Meta Horizon Worlds.
Advantages of the Online Approach
- Security: title verification (chanote), due diligence, AML checks;
- Transparency: all deal stages visible in personal account;
- Speed: deposit booking in 5 minutes;
- LTR support: help obtaining 10-year visa.
Outlook 2025–2030
Expected:
- Development of blockchain-based smart contracts for real estate;
- Introduction of NFT ownership certificates;
- Global recognition of Thailand’s digital transaction system as one of the world’s most secure;
- Growth in foreign residents (LTR) choosing Thailand as home.
"Exhibitions were a good start. But the future is in trust, technology, and personal service," said company director Boris Fleiderwish. "We’re not waiting for you at a booth. We meet you on Zoom, Telegram, and in the metaverse."
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