Russian tourists' spending habits in Thailand have changed dramatically over the past decade. In 2015, according to Thailand’s Ministry of Tourism and Sports, the average Russian spent about 4,500 THB per day, with an average stay of 17 days. By 2025, this figure has more than doubled.
Spending in 2015
Back then, most of the budget went to accommodation and food — up to 70–80%. Only about 10% was spent on entertainment, shopping, and tours, making Russians among the most budget-conscious European tourists.
Yet in total spending, Russians ranked second among European visitors — surpassed only by UK tourists. Globally, they were fourth, behind Chinese, Japanese, and Australian tourists, with Chinese travelers leading by a wide margin.
Spending in 2025: A New Level
Today, in 2025, the average daily budget for Russian tourists ranges from 9,000 to 15,000 THB, and for LTR visa holders and digital nomads — up to 25,000 THB or more. This is due to the growing share of long-term visitors choosing business-class apartments, private villas, and premium services.
Spending structure has shifted:
- Accommodation — 40–50% (especially in Bangkok, Phuket, Pattaya);
- Food — 20–25% (including fine dining and delivery);
- Entertainment & wellness — up to 25–30% (spas, diving, yoga, concerts);
- Shopping & services — 10–15% (cosmetics, clothing, medical procedures).
From Budget Travel to Investment
Many Russians no longer see Thailand just as a vacation spot. Thanks to the Long-Term Resident (LTR) visa, they are launching businesses, renting offices, investing in real estate, and using the country as a remote work hub.
This has increased spending not only on leisure, but also on infrastructure, education, and healthcare. Families often stay for six months or more, leaving a larger economic footprint.
Why Are Russians So Popular with Local Businesses?
Thai entrepreneurs note that Russians are among the most reliable and loyal customers. They often book in advance, tip generously, and return frequently. Many hotels, spas, and travel agencies now offer Russian-speaking staff and tailored packages.
What’s Next?
According to the Tourism Council of Thailand, Russians could enter the top 3 in total spending by 2026, surpassing tourists from Europe and South Asia. Success depends on stable air links, visa policies, and service quality.
One thing is clear: Russian tourists are no longer just “saving money in Thailand” — they are investing in quality of life, making them among the most valuable guests in the Kingdom.
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