In 2025, the Tourism Authority of Thailand (TAT) is launching an updated version of the Women’s Journey Thailand campaign — a special initiative for female travelers from around the world. As part of the program, women will gain access to exclusive discounts and privileges at top shopping, wellness, and spa centers across the country.
What’s included in the program?
The campaign covers key areas popular among female travelers:
- Shopping: up to 50% off in Bangkok malls (CentralWorld, Siam Paragon, EmQuartier) and markets in Phuket, Chiang Mai, and Pattaya;
- Beauty salons: special offers on skincare, manicures, hair services, and Thai makeup;
- Spa and wellness: discounts on massage, detox programs, Ayurvedic treatments, and thermal facilities;
- Health and fitness: reduced rates for yoga, pilates, Muay Thai classes, and meditation sessions.
To access the discounts, simply register on the campaign’s official website and receive a digital pass to present at partner venues.
Why 2025 — the year of women’s tourism in Thailand?
According to TAT, in 2024, over 60% of tourists from CIS, Europe, and Asia were women, traveling in groups or solo. Demand surged for:
- wellness getaways (detox, weight loss, stress recovery);
- gastronomic tours;
- shopping trips;
- solo travel.
In response, TAT has focused on gender-targeted campaigns, positioning Thailand as one of the safest and most welcoming destinations for women.
Amazing Thailand Grand Sale 2025: shopping at great prices
In support of Women’s Journey Thailand, TAT has extended the Amazing Thailand Grand Sale until August 31, 2025. During this period:
- fashion, footwear, and accessories — up to 70% off;
- Tai silk and jewelry boutiques — exclusive sets and gifts;
- pharmacies and beauty stores — free samples and trial kits.
Special focus is on brands using natural ingredients: coconut oil, mangosteen, Thai lemon grass, and more.
Where to get the discounts?
Confirmed participants include:
- Bangkok: Central, Siam Discovery, Terminal 21;
- Phuket: Jungceylon, Central Phuket Festival;
- Chiang Mai: Maya, Central Festival;
- Pattaya: Central Festival, Royal Garden Plaza.
Leading spa chains have also joined: Divana, Let’s Relax, Banyan Tree Spa, and yoga studios: Shambhala, Yoga Home Chiang Mai, Samui Yoga.
How to participate?
To access the discounts:
- Visit the official website: womensjourneythailand.com
- Register with your country, city, and travel dates;
- Download your digital pass (PDF or QR code);
- Show it at checkout or reception.
Participation is free and open to women of all ages.
Conclusion
The Women’s Journey Thailand 2025 campaign is more than discounts — it’s an invitation to a self-care-focused journey. Thailand once again proves its ability to create a safe, welcoming, and inspiring environment for women worldwide. Planning a trip this fall? Don’t forget to activate your pass and enjoy the benefits of true women’s tourism.
Back to list
