Tidlom, the Thai buffalo character, is more than just a funny figure in a traditional loincloth. It’s a brand that has outgrown Line stickers and is stepping into new media. What drives its popularity, and what’s next for its creators?
Tidlom looks simple: a buffalo in a traditional wrap, yet with universally recognizable expressions. Born in Thailand, the character was designed with a global audience in mind — and that’s its strength. "He carries Thai essence, yet he’s understandable to everyone," says creator and artist Sanya Lertprasertpakorn.
The idea quickly resonated with Line users. Stickers featuring Tidlom became hits not only in Thailand but also in Japan, South Korea, Malaysia, Singapore, and across Asia. As demand grew, so did the creators’ ambitions.
Today, the team openly states: Tidlom must move beyond messaging apps. Plans include full animated series, short films, merchandise, and integration into advertising campaigns.
International recognition: Asean Character Award
A turning point was winning the prestigious Asean Character Award, launched in Japan. The award honors designers from ASEAN countries who create compelling characters capable of representing brands and media.
In 2016, Tidlom received one of the top honors — a recognition that opened doors to international partnerships. The grand prize went to Malaysia’s Giggle Garage Animations, but Tidlom’s presence confirmed its status as one of the region’s leading new-generation characters.
What success brings
"For designers, this award is not just honor — it’s a real business boost," emphasizes Sanya Lertprasertpakorn. Participation in the Asean Character Award unlocks:
- international licensing deals;
- investment in animation projects;
- brand expansion beyond Thailand.
What’s next for Tidlom?
If plans succeed, Tidlom will soon:
- come to life in animated series and short films;
- appear on children’s TV channels and educational shows;
- feature on product packaging, toys, and apparel;
- join advertising campaigns for major brands.
For now, Tidlom remains a symbol of how a local idea with national flavor can become a global media product. Tidlom is not just a sticker. It’s the future of Thailand’s creative industry.
Back to list
