In the lead-up to the May holidays 2025, analysts have recorded a shift in leaders among international tourist destinations. According to statistics collected one week before the holidays, Thailand has become the most popular destination for Russians, surpassing the former leader — Tunisia. Demand is focused on two resorts: Pattaya and Phuket, with requested dates falling between April 30 and May 9.
Why is May peak season for Thailand?
Despite the heat, May remains one of the most popular months for trips to Thailand. Reasons include:
- Good balance of price and weather — start of the dry season, fewer rains;
- Direct and connecting flights from Moscow, St. Petersburg, Yekaterinburg, and Kazan;
- Infrastructure readiness for high tourist flow after the low season;
- Convenient dates — long weekends allow combining vacation with minimal leave days.
Pattaya and Phuket: what attracts tourists?
These resorts remain favorites due to their diversity:
- Pattaya — preferred by families, budget travelers, and those who enjoy urban life. It offers medical tourism, shopping, and excursions to Nong Nooch and nearby islands.
- Phuket — chosen by couples and those seeking romance. White sand beaches, sunsets, villas with pools, and scenic bays make it ideal for relaxation.
Both destinations offer a wide range of hotels from 3 to 5 stars with all-inclusive options and flexible cancellation policies.
Thailand vs Tunisia: why did the leader change?
In 2024, Tunisia was Thailand’s main competitor in the spring segment. However, in 2025, the balance has shifted. Key reasons:
- Rising prices in Tunisia — due to inflation and demand;
- Limited infrastructure — fewer direct flights, transport challenges;
- Thailand’s popularity as an "Instagrammable" destination — travel bloggers actively promote Phuket and Koh Samui;
- Simplified visa procedures and strong Russian-speaking support.
Summer forecasts: where will be hot in June–August?
Although Thailand leads in May searches, for the summer season (June–August), it currently ranks only 9th among tourist destinations. Leaders are traditional resorts with milder climates:
- Greece
- Croatia
- Montenegro
- Bulgaria
- Italy
This is due to the rainy season in Thailand during summer, especially on the west coast (Phuket, Krabi).
Tips for May travelers
If you're traveling to Thailand in May:
- pack light, breathable clothing and sunscreen SPF 50+;
- book airport transfers — songthaews are overloaded during holidays;
- reserve excursions in advance — popular tours sell out quickly;
- get travel insurance covering medical expenses and trip cancellation.
Conclusion
May 2025 has confirmed: Thailand remains one of the most desired destinations for Russians, especially in the shoulder season. Its flexibility, infrastructure, and atmosphere make it stronger than competitors. Even if it yields to European resorts in summer, in May it is the undisputed champion. And if you haven’t planned your trip yet, now might be the perfect time — while the sea, sun, and smiles await you in the Kingdom.
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