In April 2025, one of the year’s largest tech events — Thailand Mobile Expo 2025 — took place at the Queen Sirikit National Convention Center in Bangkok. The event attracted over 120,000 visitors and 150 exhibitors, including top telecom operators, smartphone brands, and AI startups.
What’s New in 2025?
Mobile Expo 2025 highlighted key trends:
- AI integration: smartphones with NPUs for offline photo, voice, and health analysis;
- Foldable phones: Samsung Galaxy Z Fold 6, Xiaomi Mix Fold 4, Oppo Find N5 — from 45,000 THB;
- 5G & 5G Advanced: speeds up to 5 Gbps demonstrated;
- Sustainability: recycled aluminum, plastic-free packaging, recycling programs.
Who Showcased Innovations?
Key exhibitors:
1. Samsung
- Galaxy S25 Ultra: 200MP camera, AI photo editor, 7 years of OS updates;
- Galaxy Z Fold 6: improved hinge, 12% thinner, 8-inch foldable display.
2. Xiaomi / Redmi / Poco
- Xiaomi 15 Pro: Snapdragon 8 Gen 4, 120W fast charging;
- Redmi Note 14: budget flagship at 12,990 THB;
- Poco X6 Pro: gaming phone with cooling.
3. realme, Oppo, OnePlus, Nothing
- realme GT 7: 144Hz screen, 5000mAh battery;
- Nothing Phone (3): transparent design, Glyph Interface 3.0;
- Oppo Find X7: Hasselblad camera, 10x optical zoom.
4. Local Startups
- Real-time AI translators;
- Smart glasses with projection;
- Smart bands for stress monitoring.
Pricing & Market Trends
According to IDC Thailand, the average smartphone price in 2025 is 15,800 THB. Market breakdown:
- Budget (3,000–8,000 THB): 38% of sales — Redmi, realme, Poco;
- Mid-range (8,000–20,000 THB): 42% — most popular;
- Premium (20,000+ THB): 20% — Samsung, Apple, OnePlus.
Foldable phones are expected to reach 8% market share by 2026 (currently 4.3%).
Telecom Operators: 5G, Plans, Services
AIS, DTAC, and TrueMove H showcased:
- Unlimited 5G plans from 399 THB/month;
- Cloud services: photo storage, backup;
- Subscriptions: music, video, AI assistants;
- Trade-in programs: up to 15,000 THB discount.
Sustainability & E-Waste
For the first time, a recycling zone was introduced. Over 8,000 kg of e-waste was collected in 4 days.
Companies also presented:
- Carbon footprint labels on packaging;
- Modular phones (Nothing, Fairphone);
- Repair programs instead of replacement.
Outlook 2025–2026
Expected:
- Rise of AI smartphones to 60% market share by 2026;
- Growth of local AI development for Thai market;
- Launch of 6G test networks in 2026;
- Increased demand for wearables: smartwatches, glasses, bands.
"Mobile Expo is no longer just about phones," said the event organizer. "It’s a platform for the future: AI, connectivity, sustainability, and innovation."
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