Thailand remains one of the most popular destinations for Chinese tourists. After the recovery of international tourism following the 2020–2023 pandemic, the flow of travelers from China is rapidly returning to pre-crisis levels. In 2025, Thailand re-enters the top 3 most desired destinations for Chinese citizens — right after Japan and South Korea.
How many Chinese tourists visited Thailand in 2025?
According to the Tourism Authority of Thailand (TAT), over 3.2 million tourists from China arrived in the country from January to June 2025. This is 24% higher than the same period in 2024 and approaching the record level of 2019 (11.5 million annually).
It is expected that by the end of 2025, the total number of Chinese tourists will exceed 6.5 million, solidifying Thailand’s position as a key destination in Southeast Asia.
Popular destinations: where do Chinese tourists go?
The main tourist flows are distributed across the following regions:
- Bangkok — still the leader: shopping, gastronomy, cultural sights (35%);
- Phuket and Phang Nga — beach holidays and premium villas (28%);
- Chiang Mai — nature, temples, yoga, and eco-tourism (18%);
- Pattaya and U-Tapao — affordable holidays and entertainment (12%);
- Ko Samui, Ko Phangan, Ko Tao — youth and wedding tourism (7%).
Phuket Town and Old City Chiang Mai are especially popular among Chinese travelers seeking an "authentic" experience.
Flight connectivity recovery
One of the key growth factors has been the restoration of direct flights:
- daily flights from Beijing, Shanghai, Guangzhou, Chengdu, and Shenzhen to Bangkok and Phuket;
- increased charter flights during peak seasons;
- Bangkok, Phuket, and Chiang Mai airports have enhanced Russian- and Chinese-language support: counters, signage, apps.
What’s changed in 2025?
Tourism infrastructure has adapted to Chinese travelers’ needs:
- Alipay and WeChat Pay accepted — in 85% of hotels and major stores;
- WeChat integration: online booking, virtual guides;
- Chinese cuisine and menus — in restaurants and hotels;
- Chinese- and Russian-speaking guides — especially in Bangkok and Phuket;
- Eco-initiatives: Chinese tourists actively join beach clean-ups and coral protection.
Why is Thailand so popular?
Demand remains high due to:
- Visa-free regime (up to 30 days);
- Warm climate year-round;
- Affordable prices for accommodation and food;
- Safety and stability of the country;
- Cultural respect — Thais are welcoming to Chinese guests.
Conclusion
In 2025, Thailand has reaffirmed its status as a top destination for Chinese travelers. Thanks to convenient air links, developed infrastructure, and warm hospitality, the country remains a top choice. While the US and South Korea compete for the top spot, Thailand holds a strong second place — with real chances to lead in the coming years.
For the tourism industry, this is proof of the Kingdom’s resilience and global appeal.
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